The science behind why the right colour on the shelf promotes the right dressing on the wound. Picture this. A customer walks up to the pharmacy counter. Holding up their bandaged hand, slightly flustered, they say: “I cut my palm while slicing an apple. What do I need?” In that moment, the pharmacy assistant has […]
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How colour-coded packaging makes wound care easier to navigate in pharmacy
Countless wound care decisions are made each day in community pharmacies. Wounds Australia reports that more than 450,000 Australians experience chronic wounds each year and each patient faces out-of-pocket costs of about $4,000 each to manage them. Management of acute wounds sits within the scope of practice of every pharmacist, with some now developing more […]
Read MoreThe pharmacy business case for stocking Medstock
Stock selection in pharmacy is a strategic decision that influences clinical credibility, category performance, professional positioning and long-term brand alignment. Pharmacy owners and head office teams should evaluate a wound care supplier through a commercial and professional lens rather than being unduly influenced by promotional pricing. Strategic context: the evolving role of pharmacy Community pharmacy […]
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